Food directory can save local

A NEW directory is being launched to help consumers in North Cornwall buy local food and reduce their carbon footprint at the same time.

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Those behind the directory also believe that it can help safeguard and create local jobs.

The Cornish Diet is an initiative produced by Transition North Cornwall, a not-forprofit company which is part of The Transition Network which aims to inspire, encourage and support communities as they deal with climate change and work on local projects to tackle the bigger issue.

The new Cornish Diet Directory contains details of more than 70 producers, many of whom offer free home delivery service at prices which are said to be equivalent to or even lower than those of supermarkets.

The directory is available online and is free to producers links of london and users.

It provides information on each producer and their food products and includes links to producers' own websites and full contact details.

Users can further develop the directory by leaving comments on their experiences with each food producer.

Paul Sousek, of Transition North Cornwall, said: "Buying local food directly from our local shops and producers is a very effective way of supporting the local economy, safeguarding and creating jobs, and, indirectly, supporting your neighbours and fellow residents of North Cornwall.

"Shopping at supermarkets does the exact opposite. It reduces producers' incomes, deskilling local jobs and exports our jobs and wealth away from the locality to finance the high cost transport, headquarters and the links of london supermarket profits."

He explained: "Even if you buy the few local products available at supermarkets, even then the local economy loses out.

"Producers' prices are depressed by the dominant supermarkets thus reducing their ability to invest and create jobs. Goods are moved all over the country due to their centralised warehousing policies, thus greatly increasing food miles and carbon pollution."

Mr Sousek added: "We all need to buy some products from supermarkets occasionally, but local food such as meat, fish, eggs, vegetables, some fruit, bread, cakes, alcoholic and non-alcoholic drink are all available right here and we owe it to ourselves to take advantage of that and help build our community at the same time.

"Most people know a few local producers and shops selling local food, but not many of us are aware of over 70 such establishments currently listed in the directory."

Transition North Cornwall says that for every Pounds 1 spent on local produce at local shops or producers, Pounds 2.56 will be generated in the local economy, which is about double achieved by spending the same amount in a supermarket.

It says that buying local is better for the environment and provides a better deal for farmers, fishermen and other local producers.

And it argues that better quality, fresher food is higher in nutrients and lower in saturated fats and additives. To view the directory and find out more about Transition North Cornwall, log on to

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