Auditude, a video advertising management and monetization platform, announced that it has partnered with Allied Pacific Sports Network, based in China and Hong Kong, Chanel to deliver dynamic insertion of advertising into live games online.
ChanelAccording to a release, APSN exclusively distributes Major League Baseball live streaming and other content to Korea, China, Hong Kong, Macau, Singapore, the Philippines, Thailand, Indonesia and Vietnam. The first implementation of Auditude's proprietary ad platform for APSN occurred during the 2010 Major League Baseball All- Star Game.
Chanel"It was through the MLB's definitive recommendation of Auditude as well as their reputation in the marketplace that led us to a clear-cut decision to partner with them," said Peter Schloss, CEO of APSN. "Auditude's platform will allow us to sell and insert exponentially more ads from a greater pool of advertisers, ultimately creating a much richer experience for our viewers and more ad revenue for APSN."
Live events present an interesting advertising challenge because the streams appear at various lengths and often cannot be preprogrammed due to breaks in the content such as timeouts or inning changes. Auditude's ad management platform allows for a variety of user and monetization experiences for live streams, including dynamic ad pod configurations, overlays and interstitial advertisements.
"APSN is a leading provider of on-demand sports in Asia and we're excited to work with them to effectively monetize MLB live games in that region," said Adam Cahan, CEO of Auditude. "The partnership allows us to expand our footprint with our international partners."
Auditude MLB jerseys is a video management and monetization technology provider,
MLB jerseysMLB jerseys Allied Pacific Sports Network provides live and on-demand sports content throughout Asia via the Internet, officially-licensed sports- focused websites, interactive media, mobile telephones, and other wireless devices.
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