National shoe brands emerge as a challenge to foreign brands

National shoe brands emerge as a challenge to foreign brands, has become a symbol of industrial development trend. Li Ning, Anta, Peak and other domestic sports brand step by step into the international market, these brands in clearly establishing their own brand of self relative to the competitiveness of foreign competitors, the Chinese footwear enterprises have more advantages. First of all, there are sound domestic shoes enterprises terminal system on the channel's Yilai lower than foreign brands, in quality and brand management with greater control and autonomy; domestic Pinpai flexibility to the second and third line expansion, while two third-line market is a big business potential development bonanza.

According to statistics, by 2012, China's sports shoes market size may be from the 2009 estimate of 7.2 billion U.S. dollars rose to 12.4 billion U.S. dollars. This growth, if realized, would be some Chinese sports apparel brand to the world the importance of the industry or even dominant. So not only for sports apparel for fashion and other consumer industries is also true. Many local entrepreneurs with deep feeling Jinjiang: in about 15 years ago, the beginning and most of them in a small rural workshop in manufacturing footwear, apparel and other light industrial products, and now they have in the international market to occupy an important position .